Paid search and paid social can tell marketers a lot about what people want. A search, a click, or an ad engagement can be a strong signal of interest.
The Reputation Engagement I Would Rather Have Than the Friday Afternoon One
A reporter emails your company at 4:40 on a Friday asking for comment on something contested. You have about twelve hours before the absence of an answer becomes the answer. Most organizations spend those twelve hours arguing about what to say. [Continue reading]
A Judge Ordered an Expert’s AI Prompts Produced. There Is Still No Standard, So I Wrote One
An expert witness sat for a deposition last year and was asked to produce the prompts he had typed into an AI system as he prepared his report. He did not have them. He had not kept them, because nobody had told him to, and no rule said he had to. … [Continue reading]
Facebook Says an Account Called “Meta Verrified” Sending Phishing Messages Doesn’t Violate Its Rules
There are certain things you see on the internet that make you stop and wonder if you're missing something. … [Continue reading]
I Read 30 Digital Marketing Tool Licenses. Most Do Not Say What You Think.
You probably put a third-party traffic chart in a client deck this month. A Similarweb screenshot showing a competitor's monthly visits, a Semrush visibility graph, an Ahrefs backlink count. I have done it hundreds of times. … [Continue reading]
131 SEO Experts Just Ranked Google’s Ranking Factors. Backlinks Did Not Die.
Cyrus and Dawn Shepard published the 2026 Google Ranking Factors Expert Survey this morning. One hundred thirty-one SEO professionals scored more than 100 possible ranking factors on a seven-point scale, from strongly positive to strongly negative, … [Continue reading]